OP360 Brand Refresh

Client: ShineX
Project: Logo Design & Branding
Timeline: 3 months

Marketing agency ShineX required their client, OP360, a global BPO, to update their branding to be in line with their marketing recommendations.

Their current brand was old and stale and did not reflect the personality of the company. The brief was to create a logo that wasn’t too distant from the original, updating it for a younger target market with an abbreviated name whilst reflecting the personality of the employees.

The project included a logo redesign and an extensive set of brand guidelines.

To ensure the logo wasn’t too distant from the original, the characters ‘OP360’ were reused and recoloured to suit the new personality of the brand.